Post about "Airline Travel"

Why Travel Agents & Tour Operators Need To Focus On Authentic Local Experiences To Stay Competitive

The major elements comprising the generic destination competitiveness model helps to identify the key success factors of destination marketing. Among the many approximate set of indicators used to determine destination competitiveness, local experiences is one of the key points. Elaborate empirical as well as conceptual research points out the relative strengths and weaknesses of different tourism destinations, which can then be used to study the impact of local experiences on the travelers and vice versa.The discerning travelers of today’s world love exploring unique experiences each destination has to offer and go much beyond staying in the top suite of hotels. Choosing the best dining options and spas has otherwise become passe. No online portal can take you to the hidden nuggets of the destination except the native folks. So, to match up with the millennials’ definition of travel, you need to indulge with the locals which is way beyond any packaged holiday or cookie-cutter options.Blurring the borders of traditional definition of travel
It’s important for Travel Agents to realize that selling travel is actually selling happiness. Imbuing travel goals based on interaction with local people makes travel more meaningful than ever. Authenticity, simplicity, and culture are the new watchwords driving the growth of the travel tourism sector internationally. The evolution of the whole new travel genre is based entirely on indulging in local experiences. It is not about the best luxury experience but the intrinsic local touch will definitely add magic to the holiday memory. Remember that the most valued luxury is experience.Present-day culture travelers have moved beyond the familiar environs and revel in the experience in itself. Clearly enough, tourists that like to break the mold are more interactive with local residents. This paradigm shift has not however, completely caught up with everyone yet. The focus of investments still remains on the traditional tourism-related components.To create a layered travel experience, the hospitality industry is gradually promoting themselves as the portals for the local community. Although that might not be a necessity but local experience will definitely give a competitive advantage.Blending national culture and heritage into luxury travel tours need careful planning and is bound to enhance tourist’s experience. Getting certified from the government tourism policies which include inter-cultural education policy helps to makes the travel agents’ outset more impressive.Counter homogenization of the travel experience is the new clause of the tourism authorities. Embracing local cultural tourism will have an impressive lasting impact on travelers with like-minded outlook. Traditional vertical distribution chains among the travel providers has given way to complex value chains and thus in this increasingly competitive marketplace, providers need to seize every opportunity for competitive advantage. Collaborative advantage through local and government partnership is thus a new norm. Local culture and society has become an essential part of tourism value chain. The integrated inter-relationships between travel and other socio-economic sectors are now conceived as a ‘value network’.Promoting Local Cuisine
Sustainable tourism, which is tantamount to responsible tourism, has been a major concern in the travel industry for the past couple of years. Experiencing the local culture largely contours around the traditional gourmet industry. Trying traditional food completes the cultural experience of the place. Talking of the economic aspect, if you are eating at McDonald’s, instead of benefiting the local community, a major chunk of it leaves the local socio-economic circle. The international traveler’s gang consist majorly the Western tourists and without much doubt, the need for Western food is always higher than the local recipes.While traveling for a single night’s stay, people might think it not important enough to connect to the local traditions. However, pennies in the pocket of the local cuisine industry help to uplift the local tourism industry on a larger picture. Walking into a McDonald’s or a KFC might fill your tummy but will neither add to the local tourism sector nor enhance your experience. For instance, Vietnamese pho is now a big pull for travelers in Vietnam and when in Costa Rica, do not miss gallo pinto. Building connections with the local folks is not always the only token you get in return but you actually help to build a perception about your nationality as a whole. A country’s heritage is strongly rooted within the memories of the local people and as the old folks say, the way to a man’s heart is through his stomach!Experiential travel – creating a deeper connect
The demand for ‘experiential travel’ is arguably the most significant as well as systematic trend in worldwide tourism. The term typically defines immersive, authentic, local, and more active travel trend. While some travel enthusiasts would like to argue that travel is inherently ‘experiential’ by nature and that the term is overused, the idea is to make it more mainstream. Travel consumer attitude has varied wildly when it comes to local tourism and it is its degree of definition varies widely how the overall trend is approached.On a deeper emotional and more personal level, people want to travel better at the end of the day. Growing numbers of travelers shying away from the traditional packaged travel brochure is definitely a valid evidence of how local experiences matter for the new age travelers.Going Social
Relying on technology and global networks of small and individual travel providers, travel brands are offering more connected experiences. Almost infinite online matrix of social media networks keep us connected no matter where we travel. But ironically enough these social networks are gradually isolating people in real life than helping them make closer to human connections. The online sharing portal pair travelers with the local citizen network and offer experience to travel like local.With packaged tourism losing its appeal among modern day travelers digs the question of what exactly is authentic travel. Consumer data might reveal a section of these answers but tracking social media will give an organic result. For travel brands targeting specific niches, evaluating and adapting to the changing travel behavior is much important.Tech tools
Undoubtedly, the most influential and dependable tech tool for millennials is the smartphone. Mobile phone location technology has made connection right. On niche apps, review-stuffed maps by Google etc. have made planning for set-piece events easier than ever before. The transparency of peer-to-peer accommodation and transportation services like Airbnb and BlaBlaCar add to the authenticity of the travel experiences and their reviews. The underbelly of a place can only be offered by the natives of the place and thus creates difference in the authenticity of the travel experience.Large industry players have also chosen to go down to local level. The Instagrammable ideas and images of the less explored destinations is fun in itself. With a series of themed guides and commissioned travel advice by savvy locals has found intense popularity amongst the new age travelers. The aim is for travelers to get a genuine local experience of the destination. Travel Companies can do well to follow the adage – Think global, act local!

Top 10 Attractions in Charlotte, North Carolina

Charlotte, North Carolina, is one of the fastest growing cities in America. Currently, Charlotte has an estimated population of 903,211 people, the city is thriving and continues to grow rapidly. People from all over the country are moving to Charlotte. The lifestyle change is seemingly a positive one, as most people who move to Charlotte decide to stay for the long term.

Charlotte has plenty of things to do, and many attractions are within the city limits. The Queen City has a lot to offer and is one of the best cities in the nation. This is a list of attractions you should consider exploring during your time in Charlotte. The city never sleeps and there’s always something to do. It has an amazing nightlife and vibrant business district. Below are just a few of the great things to do in the Charlotte metro.

Carowinds Theme Park

Carowinds is a 407-acre amusement park with a 27-acre water park included. The amusement park spans across North Carolina and South Carolina. Although, the official park’s address is Charlotte, NC. With about 2 million attendees per year and 56 attractions, Carowinds will surely be a part of Charlotte’s landscape for years to come. It’s a great and fun place for families of all sizes and ages.

NASCAR Hall of Fame

This museum is dedicated to the sports racing phenom, NASCAR. It showcases a ton of memorabilia which includes exhibits from drivers, crew chiefs, owners, broadcasters and more who have contributed to the race car genre. The NASCAR Hall of Fame museum allow visitors to drive simulation arcade-style vehicles and race others. It’s a fun experience that the entire family can enjoy.

Sea Life Charlotte

The interactive aquarium is located inside the Concord Mills Mall. There are thousands of sea creatures in this aquatic sanctuary. Sea Life Charlotte also includes an interactive touch pool where you could physically touch starfish and other sea animals. It also has an ocean tunnel you can walk through and watch sea life. It’s a great place to take the family. This should definitely make your list if you’re visiting the Charlotte area.

The Mint Museum

The Mint Museum has two locations in Charlotte. It is an art and design museum showcasing hundreds of collections from around the world. The beauty of the exhibits are what attract people all year long. Opening in 1936, the Mint Museum was the first art museum in North Carolina. It features American art, African art, Asian art, decorative art, fashionable art, visual art, contemporary art and more.

Discovery Place Science

This is a science and technology museum located in the heart of Charlotte. The two-story facility has a rain forest, live animal exhibits, aquariums, labs and more. It’s home to the largest IMAX theater in North Carolina. Discovery Place houses an education studio meant to inspire and train STEM educators. This is a great place to learn and explore while having amazing fun.

Daniel Stowe Botanical Garden

Located in Belmont, North Carolina, in the suburbs of Charlotte, this 380-acres of botanical gardens is a delight to see. Daniel Stowe Botanical Gardens has manicured gardens, woodland trails, scenic fountains, an Orchid conservatory and more. In 1991 the property was founded by Daniel J. Stowe, a retired textile executive from Belmont. This is a peaceful and serene location.

Charlotte Motorsport Speedway

Located in Concord, NC just 13 miles away from Charlotte, the Motorsport Speedway is a great place to unwind and partake in live drag car racing events. If you’re a NASCAR fan, then this is the spot for you. Enjoy the 1.5 mile oval quad and watch as cars zip by. Come out and see an amazing NASCAR race.

PNC Music Pavilion

This outdoor amphitheater in Charlotte, North Carolina has a capacity of 19,500. The venue operates a ton of popular concerts every year. It’s managed by Live nation and has a naming rights deal with PNC Bank. This is a great place to party and see live concert events. A variety of acts has graced the stage at PNC Music Pavilion in a number of genres including, but not limited to, rock, alternative, pop, country, jazz, hip hop, and R&B.

Ray’s Splash Planet

Ray’s Splash Planet is the largest water park in North Carolina. With over 29,000 square feet of space, the water park is home to eight different water attractions. Ray’s Splash Planet is a joint venture between the Mecklenburg County Park and Recreation Department and Charlotte-Mecklenburg Schools, built on the campus of Irwin Academic Center. This is a family-fun park that will create memories for the entire family.

Charlotte Rail Trail

In Uptown Charlotte, you will find a 3.5-mile trail with a walkway alongside the Blue Line Light Rail train tracks. The decorative space is home to a number of outdoor artists, caf├ęs, bars, galleries and more. With at least 2,000 pedestrians strolling the trail daily, you’ll never feel alone. Take a walk, ride a bike or sit on a park bench and watch the passerby’s. It’s a great urban experience with a health focus along the way.

Those are some of the best attractions in Charlotte, North Carolina. Regardless, if you’re young or old Charlotte has a lot to offer and one of the best places to live, work and raise a family. The city has a vibrant nightlife and beautiful skyline. With so many attractions, events and activities you’ll never have a dull day in Charlotte.